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JSF said:
I don't believe price is the issue. It's the marketing. They need to make it clear that it is not intended as just a gaming rig and that it is a full-blown entertainment center with high def video, media streaming, etc. All the PS3 commercials I've seen only show some demonstration of the games. What people want is value. This is often mistaken for price, but it's not the same. Honda Civics and Toyota Corollas are the top selling cars because of their value propositions, not because they're the lowest priced. Yes, there is a segment of people out there who are the most price-sensitive and will buy the Hyundai's and Kia's of the world. That's fine. These people will wait for price drops to buy.

 I'll give on marketing, but considering that the mainstream market has associated the Playstation with gaming first, and considering that no Playstation has cost more than $300 (aside from the failed PSX DVR in Japan), even the best marketing will face an uphill battle. Yet it can still be done.



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs