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Ka-pi96 said:
Burek said:


I don't see why that would be so strange... It would actually be a logical progression... Offer XBox (or rebrand it to FireBox) as a full- scale console, and FireTV as a portable box in the manner of PSTV. 

Now that would make for an interesting competition.

I just wonder what Microsoft's asking price will be? Do they value XBox closer to What'sApp, to Beats by Dre or to Twitch. My guess is that MS would gladly get rid of it for 6-7 billion.

That would kind of defeat the purpose of buying the Xbox brand in the first place.

But they would not be just buying the brand, but IPs and studios as well. And, anyway, Amazon is a much stronger brand than XBox, and the rename would help them differentiate from Microsoft and its bad PR.