I honestly don't think Nintendo is doing this quite right. I like that you could use Amiibos in Smash, but Smash is a poor choice as the centerpiece for Amiibo. Amiibo features in this particular game are neat but inessential to the experience.
Nintendo SHOULD have had Amiibos in Smash, but also had a Skylanders esque game available at launch where Amiibo were integral. This would have made it easier to explain the value of Amiibo.
Of course, Nintendo could still make Amiibo a hit with the proper marketing. If Nintendo is on top of things, Amiibos will be usable in Mario Kart 8 by the holiday. If they could integrate them into 3D World (which has as of yet not been announced) by the holiday all the better. A Wii U hardware bundle with an Amiibo would also be useful.
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