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Ownership is dying. People don't care about owning things anymore as long as it has affordable prices and works properly. Gamers seem to be the last wave of consumers that care, it is just a matter of time until they finally accept the cloud in the future. Netflix is huge, Hulu is huge, Spotify is huge, iTunes has been forced to do streaming and bought Beats in large part for their brand and streaming service. The age of people owning all this content is over.