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I'm mainly wondering where they're coming from, how they could rise SO quickly.

The Google trends charts demonstrates what I mean:
http://www.google.com/trends/explore#q=isis
There was virtually no talk whatsoever about ISIS until June this year, then it went through the roof.
How can it happen that pretty much over night, an army with an armada of shiny new white Toyota Hilux trucks seems to appear out of nowhere and within a few weeks conquers half the arab world?
Who paid for all those Toyotas? Who paid for all weapons, where are they from? There must be some pretty rich sponsors behind them.