Aside from making a system on par with their competitors from stand points such as graphical power, computing power for ease of porting and probably better advetisments, Nintendo really can't do much then they already do.
The Wii U is based on tech, most Western developers are prepped and may have already abandoned working on for their major titles, the majority of the 3rd parties that might be interested in the Wii U are going to be smaller development teams/indies and middle of the road Japanese developers that are only recently starting to move away from PS2/PSP type tools onto PS3/Wii U ones.
Probably the only thing Nintendo can do is a media blitz, but truthfully, there aren't any exclusive 3rd party titles at this point for the Wii U that would be worth advertising like that. Better Nintendo focus on its own titles, if they are successful enough more developers will come to the Wii U and if those developers put out the right software, they will find success.
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