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Early on it is because they simply don't know ...

Most game developers do not start a project with a massive team of programmers and artists; they usually start with a handful of people who decide upon the direction of the project. After they decide upon the direction of the project they will need to get funding from their publisher; the publisher will offer feedback and the direction of the project will be changed. After the team begins "real" development, for several months the target platform can change (or new platforms can be added) ...