Xbox 360 was a bigger win for MS than the PS3 was for Sony....
That been said, The PS3 finished the gen stronger than the 360 and for that reason, is currently outselling it WW.
Sony consoles have very long legs and this might continue for a while.
I am very happy the X360 happened because it put Sony in check and ensured that the PS4 will be a much better console than the PS3 was.
Winning Console: PS3; outselling the competition after a very bad start and one year behind. Also better exclusives and with the more diverse options and games. the PS+ rewards were also better than the Xbox Gold rewards
Winning Parent company: Microsoft; Set themselves as a strong contender in the industry by gaining over 400% of their previous marketshare and selling more software than their competition. Also better online service for the first 5 years of the gen really helps a lot. unfortunately they got very cocky like Sony did at the start of the previous gen.
Question now is what can MS do about this gen? the Playstation brand is the bigger, more popular and more favorable gaming brand worldwide. Sony were able to use this to ensure a comeback last gen and that comeback also came at the expense of losing billions in the race. the Xbox brand isn't big at all outside of the North America and the UK. Therefore MS has a bigger challenge to face than Sony ever did and may end up losing more than Sony lost last gen and still might not even catch up.
