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Ka-pi96 said:
Or maybe they are just smart? Ya know... getting 1 month of EA Access then buying a game, eg. Madden 15 with the 10% discount. With the discount being bigger than the monthly subscription fee they are saving some money by only subbing for a month.

Exactly. Sub for a month ($5), play 4 games during that period, and purchase a game for a $6 discount.

And you can do that from time to time when an interesting game is about to be released.