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If the game is not critically acclaimed they're gonna suffer for it, because when it eventually releases on PS4 (and any other platform) people are going to be very aware of that. At launch you catch a lot of people off guard, they had pre-ordered, they barely saw any reviews, word of mouth is close to none-existent. The game sells a lot, sells a lot of "Season Pass" and "Preorder Bonus" crap, people are paying for collector's edition over $80 or even $100. Fast forward a few months, most games are already getting discounted, sold for $45, or even less. It's not the same profit for the publisher, not as high a profit for the retailers. If the game isn't Metacritic 88+ good (rave reviews), and word of mouth isn't strong leading up to the other platforms release, then sales are going to suffer, A LOT. And no amount of money MS gave them is going to make up for that, not a $100 million, and I seriously doubt they got half as much from MS. So this is a HUGE risk for SE.