When will PS4 reach 10 million sold? - ioi comments on undertracking

[Rab]

binary solo said:

Rab said:

Blood_Tears said:
It already sold 10 million "to consumers"....

I think Sony in the past has called stores their "consumers" if it suits them 

Evidence?

 I just remember them using that line in the PS3 days, and it was revealed later to be retailers , maybe that's why that tried to make it so "clear" what they ment this time