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I like Phil more and more everyday. He might not be the best PR person out there, but he definitely has that tone of "this is how i think/feel and I want you to know it" regardless of it being "PR" perfect or not.

That said, this is one of the few "big" SE franchises I can see work for a timed exclusive as far as both parties are concerned. Other franchises that SE has that are of this size or larger are to entrenched and would cost way to much to be worth it to MS (and thus worth it to SE). This one with the time frame of vs. Uncharted 4 makes more sense.