GTAIV commercials in the US?

[libellule]

kingofwale said:

libellule said:
so badically they paid 50M$ to advertise a game that will push the Xbox360 AND the PS3 !

THX you MS, next time invest a bit more in gaming : 50M = 2 exclusive games

...

 Well, it's not as bad as putting away over a billion dollars for repair cost that would otherwise be avoided entirely.

 

Also, I have a pretty good feeling that a lot of that money went to actually MAKING the game multi in the first place. 

 

==> this billion of dollars allowed them to reduce the impact of the RROD on sales.
Since the RROD was du to "console release" rushing and since we know the 6.5M lead is partially du to this rushing,

 For me, it is quite well played by MS.

A 33% failure should have costed to LOST the console war BUT because of the 1 billion paid, they are making some money + they are still 2nd with a 6M lead !