Incubi said:
Nice first post. I believe MS will be willing to bleed money for marketshare, and they have a lot of cash. A massive marketing blitz second half 2015 coupled with a strong lineup and perhaps a massive pricecut can help XBO close the gap. |
The thing is, while yes, they HAVE a lot of cash, I'm less certain about how much bleeding they're going to be willing to do, especially given this cash will be coming from the larger company, rather than the Xbox Division. Microsoft's had a bit of a history when it comes to being... well... kiiiinda cheap; permatemp employees and the like, they generally just spend a dollar if they're expecting to get three back. It's a part of WHY they make so much money; they're very good at maximizing profits.
Anyway, point is, Microsoft's shareholders are very much interested in high profits, and the Xbox division is a pretty tiny part of the larger company, even at its peak profitability, (unlike for Sony, where Playstation is preeetty much one of their brightest spots at this point. xP ) While I don't buy into that whole 'Microsoft selling Xbox' thing, at the same time I can't help but wonder how long the purse strings are going to stay open to dump vast amounts of Microsoft's money into the problem. I simply believe that there's only so much blood they'll shed in the pursuit of marketshare.
I mean, if there wasn't, they could have used some of that money muscle to keep every Xbox One exclusive ON Xbox One, no PC ports, no cross-gen titles. Titanfall especially; sure, it would have cost a vast sum of money, and Microsoft would definitely have spent more on Titanfall than they made (they might have already,) but it would have proved a far more effective system seller.
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