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They may be right on profitability, mostly because I am not sure anyone employed at square has ever taken an economics class or even deigned open an 'economics for dummies' book. The tomb raider reboot's sales were respectable, good even, and the fact that it barely made a profit to date is a resounding failure on square's part (and the AAA game model in general really) for not knowing how to work within a proper budget--one I suspect that was bloated by superfluous marketing costs that could have been scaled back tremendously.