Spencer: "The battle is really September, October, November, and December."

[JPL78]

I don't expect Sunset Overdrive to move many units but Master Chief sure will. I could see the One outselling PS4 some of those weeks but they aren't going to do much to stall a 5 million lead in a 3 month period. If I was Sony I would counter with a LBP or Driveclub bundle, or both.