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That's my problem with Microsoft in general right now. Halo was awesome, but has had diminishing returns with each additional title in the series, and they're still banking on that as their main franchise. The same goes for Gears of War, awesome originally, played out now.

So they get exclusive rights to a franchise that is 10 deep, that is very much their style. I have to assume Microsoft paid a lot, since if this is 100% exclusive, they just bought an entire franchise and future titles.