Launch a TR reboot in 2013 on an install-base of 150 millions consoles.
Sales are better on PS3 (2.2M versus 1.7M).
Complain about it not selling enough.
Launch a TR : Definitive Edition in 2014 on next-gen consoles.
Sales are better on PS4 (460k versus 170k).
Decide to make the next installment exclusive in 2015 to the less-selling console.
Go home SE, you're drunk.