Sony should be marketting the Vita towards gamers outside of the Playstation fanbase, because if you're a gamer that owns a Playstation 3 or has owned the system you're not really getting the benefit of owning it. As a Playstation fan you get a great hardware portable with remote play to play any Playstation 4 game whether you're at home or connected through wifi at any other location in the world. cross buy with many digital games, PSX, PSP, and PSN games.
Unfortunately, if you own a PS3 and you want to own the best version of a multiconsole game and you're not too interested in double dipping for a lesser version, then the Vita has a huge lack of exclusives. There are exclusives, very good games, but there's very little that you can't play on the PS3 or very little of anything to someone who is ingrained in the Playstation universe.
So to Nintendo fans, portable only fans, and to a lesser extent, Xbox fans, Sony made this portable for you, not the Playstation fans, and you'd be doing yourself a favor by going out there and purchasing it. If you've recently bought a PS4 but haven't owned a PS3 and maybe 360, then it's still worth owning the Vita.
Towards people exclusive to Nintendo and portables, the Vita has a lot of great third party titles that you haven't played. Most of these games might be on a Playstation 3 or Xbox 360, but if you don't have either one, then what's it to you? You're missing out on the games either way. Then the Xbox 360 owners who haven't owned a PS3, there are the multiconsole Vita titles that happen to be Sony exclusives. Additionally, for all non Playstation fans, there are the large amount of digital PSX games, PSP, and PSN games.
You will want to put in the effort to see which of the Vita multiconsole games are worth buying or not though as games like Ninja Gaiden Sigma 2, etc, start are unplayable with how bad the framerate is while other games like Ninja Gaiden Sigma, Dragon's Crown, etc run fine.
You non Playstation fans should get a Vita. You'd find it to be a much better portable than us Playstation fans and you'll help us out by the possibility of more support. Win win for all of us.
