Why doesn't Sony just open more Naughty Dog studios and close all non-Naugty Dog ones?

[Vena]

Naughty Dog can't into variety or good scripting. Leave them to their cinematic third person shooters, which they are good at and people expect from the brand. Slapping the brand all over will dilute it and also confuse consumers. A studio name usually gives you a good idea about what you can expect.