talks of MS selling off the Xbox brand are back now too, the new CEO is not invested in the xbox brand and that was decently evident when Satya Nadella, wrote a 3,100 word memo on the future of the company in which he only spent one paragraph talking about the Xbox brand.
Nearly everything the Xbone was supposed to be MS has done a 180 on, and they have been and still are in PR mode even with the price drop when the xbox still got outsold by Sony in June, they went and said that sales doubled, well thats all good and fine but it still got outsold by what some report 36%.