| NightFox said: Do you think that after the failure of Xbox One against the PS4, Microsoft will stop the consoles? I really hope not ...... |
This year, no, probably not. But if they have poor sales over Xmas, and they don't have any momentum going into next year? I wouldn't be surprised if they did. There is increasing pressure from shareholders to focus on the "core" business and eliminate the unprofitable Xbox division. Even with the billions of dollars MS has in the bank, NO company is going to chase a losing business model year after year when the results are this poor. While the 360 was never profitable (overall, not just in specific quarters)...MS was willing to lose money while they built market share. Now that they are LOSING market share AND still losing money, there is not much reason, except for pride, for them to stay in the category. They have bigger fish to fry anyway...they still need to figure out how to increase adoption of Windows 8, Windows Phone and Surface. THOSE are the markets they can't afford to lose...the "battle for the living room" is not only over, but to MS it's totally irrelevant to their overall strategy!
