Obviously, the decision to make it an XBO exclusive was made long before the console launched. And it goes without saying that it's even more obvious that the game would have been better off commercially as a PS4 exclusive based upon the user base alone if not an ordinary multi platform release.
As an exclusive, like any other exclusive, it has an additional marketing bullet given the increasing rarity of exclusives on comparable platforms, so that likely played a role in the decision along with any monetary incentives MS may have offered in the development of the project.
We'll see how well the game does when it releases, but it's unlikely there aren't bean counters at Insomniac regretting the decision to back the current losing horse.
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