For the same reason Microsoft was compelled to add GwG, competition. Was PS+ stealing customers away from MS? XBL required Gold to play online back then, too.
You have a service on the same network adding such better, newer games and at such a cheaper price, it's only natural that customers would start to notice. Sony didn't allow it on PSN because it would make PS Now look like even more of a joke and would make their PS+ game offerings look worse too. This is, of course, assuming Sony actually turned down the service and their comments about "customer values" were not birthed out of scorned, bitter tears.
MS either doesn't mind the competition or doesn't care.







