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If Microsoft is clever and does the right marketing than the DC can be a real ace.

They just must have the balls, to do an advert where they say, that you can only play the "complete version" of GTA IV on XBOX 360. And they must also print it on the cover of the game.

If the masses see, that they can get more for less money, than it's a no-brainer that the xbox-version will sell much more than the ps3.

However, if they don't use the DC in that way, sony has nothing to fear. I bet most of the buyers will not know the differences between the versions.