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Am I the only one that feels sony and MS are heavily dropping the ball on game pricing which makes nonsense like this even necessary?

If I were sony/ms;
I would drop the price of every digitally released game that sold over 1 million copies by 50% (to $30) after 6 months on the market. We all know that majority of a games sales happens in its first 30-60 days.

3 months after that (9 months after release) I would drop the price to $20 to own the game, and provide an option to rent the game for 30 days at $10.

I will also give new game reward points (RP) for every new game purchase. So say you buy a new game you get 5RP. The RP has equivalent monetary value and can be used at anytime. If you rack up enough RP you can use it and buy any number of games/dlc. This will in effect reward those that buy games between the first 6 months at full price and keep them buying from the network.

Why this is so hard to do is beyond me. Yet they complain about used game sales. Give people better prices and faster bigger discounts and they would buy from you instead of resorting to the used bin.