Like it or not, the gaming industry still needs to make money in order to survive. They aren't doing this to LOSE money. I know a lot of people don't like that fact but it's true. That means this has to be balanced in a way that it doesn't kill new game sales in terms of value. The way the rental business has always survived is that it offers a lower short-term cost with a lower long-term value. It's a balancing act designed so that one segment of the industry does not kill the other.
I'm really not sure what people are expecting here. That they destroy new game sales in order to compete with used game sales? Sorry, but used games sales are not what they are competing with because they CANNOT compete with used game sales. If they tried, the industry would collapse. You can't beat something that has already been paid for once and has no fixed overhead. The balance has to be struck between renting and new game sales.
Why people expect publishers and developers to throw money honestly puzzles the hell out of me.
Renting is an option that should not necessarily be superior to buying a game new. It should be close, one way or the other, but not clearly a better value across the board.
