Now you may be thinking, but Henry, if the last two months can outsell the rest of the year, then doesn't that prove that a short burst of sales can make up for the sales of the rest of the year? On the contrary, it means that the sales in the Holiday period are mediated by the performance during the longer Else period, in other words, the consistent performance of the Else Period matters just as much as the holidays. |
I don't disagree with the general point, but OP is hardly making a logical demonstration, especially with this unfounded "on the contrary"