Sony has already managed to cut the costs of PS4 hardware production

[dyremose]

walsufnir said:

BeElite said:
Would be nuts if the fuckers were crazy nuff to cut price this year, PS4 could maul the comp to 90% market share.

But by this they'd be losing money/profit. By now there is no need to cut the price as market share alone doesn't necessarily bring you more money or the same money you get while making profits with the same price. Therefore you have guys in your company who know about financials and don't care only about marketshare.

With most oroducts that would be completely true..  Consoles most steady income comes from software royalties though.  The industry is finite with its potential buyers so grabbing as many people this early in the gen (the biggest spenders on software)  is extremely vital down the road. In 4 years when only  casuals and new kids with a lower spending amount  buy these systems it is still the people who buy it now that will be the main target demographic. 1 gta and a cod every year isnt nearly as important as those who have already bought double digit titles and will contine to shell out coin for the rest of the gen...  Get people inside the ecosystem now at all costs i say