Sony has already managed to cut the costs of PS4 hardware production

[bubblegamer]

kowenicki said:

bubblegamer said:
Not surprising. Sony succeded in cutting the cost of the PS3 in record time as well, one of the perks of being a hardware manufacturer first.

what!? lol.

who builds PS4's and who makes the innards of the PS4?

You act as if that's all there is to it. Why did their competitors take a longer time to get the hardware costs down if what you're claiming was true..