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The Fury said:
Imaginedvl said:

I'm pretty sure Microsoft is getting this for free actually. Why would they pay? It is all good for EA and Microsoft. It is not like an exclusivity deal or something.  It is a good opportunity for EA and Microsoft is just happy that Sony passed on this as they can tag it as "exclusive".

But surely it's a loss in sale for MS? When a customer can pay $30 a year to get those 4 games or more, why would anyone buy Battlefield 4 from MS official store for (currently)... £55 ($92) crap that's a lot (what is the US store price? $60 I presume still?), that's commission gone for every user of EA Access.

Not really.
People are still paying for Live, people are also going to get incensitive to actually buy new games with this 10% discount and finally they are one year old games. Compare it to the PS+/Games for Gold offering; it is basicaly the same thing.