kowenicki said:
9.4m. Actually shipped less YOY. Forecast has been reduced to 43m from 50m I still have no idea why they think they can be competitive in mobiles and they still cant make a profit in that segment. |
That's bad, a14% decrease. Their mid-range smartphones are selling way below expectations unfortunately. They are reconsidering their plans and have also reduced R&D expenses. They definitely should focus on less models and more on profitability. They might as well exit the mid range market all together.
“In July Sony began a review of its Mid-Range Plan (“MRP”) for the Mobile Communications business. This process is currently on-going, and Sony will continue to evaluate the financial and other consequences of changes, if any, in the MRP or strategic alternatives within the Mobile Communications business, as well as its financial performance. It is possible that the above-described circumstances might result in an impairment charge against various assets, including goodwill, in that reporting segment.”
