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CDiablo said:
I hear a lot of predictions that it will do GTA numbers, but I would say it will do close to what Watch Dogs has done. So some people overhype it IMO, but I think it will do well and have at least one sequel.

Activision signed Bungie to a decade long contract. It will definitely become another Activision milked franchise if it does well enough. Since the game has a huge marketing budget it can pull off Watch Dogs numbers but unless the other shooters releasing this year flop it won't do GTA numbers. The game is overhyped to an extent though.