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I think Kinect ditch coupled with TitanFall launch with the price drop would have been smarter / better for the XBO. But I don't think anything (including TitanFall) alone could keep any momentum of interest in the XBO.

TitanFall's biggest flaw was lack of single player, even if they did really well on multiplayer, and I don't know of anything else attention grabbing to release on XBO besides TitanFall... so they basically went with all eggs in same basket.

This worked for them on Halo or Gears, but not TitanFall and the difference is that its not the best console for 3rd party games, so having a strong exclusive alone isn't enough. Not while the PS4 exists and is so much better for 3rd party as it is (at least for now).