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No reason for Sony or Microsoft to do that but I think it could benefit other publishers.

Let's all be serious, though. Most people aren't going to watch all of ANY of the presentations. The overwhelming majority is simply going to catch the game clips on media sites. Sometimes we talk about "winning" E3 as though the talking bits really matter but most people aren't going to care enough to watch all of that. It's really about the highlights, which is almost always the games themselves.