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The base of the modern gaming business model was born on the NES:

3rd party royalties and exclusivity contracts galore to make your platform look more interesting than it really is (The Sega Master System was more powerful, offered better sound and more colors, yet it could not gather much 3rd party attention).

Obviously, the Nintendo first party games made it awesome too!

Before that the home systems were too limited to offer "modern" gaming, maybe the Coleco Vision was an exception...