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ryuendo89 said:
I think the ads on whats new/activity feed on ps4 more introsive than the ones placed on xbox's

That what's new is a cluttered useless mess.

Luckily you have to actively enter it to get overwhelmed by a wall of info on friends and a ton of ads (at least they're gaming related). I went there once 6 months ago, and just ignore it since. 

I could really use a customisable UI, I'd just delete 95% of useless tiles on it...