Yep, the lump together strategy was meant to obscure the losses while they built the brand. I don't expect that to continue for too much longer though, the reasons for a console Xbox to exist are dissipating rapidly. The projections have certainly not been met, and the per unit economics have been significantly downturned by the removal of a lot of the paywalls and failure of DRM monolithic control. Xbox one is certainly not doing well even in the USA market, and July NPD will prove that without a doubt. It's getting ready to cross streams with 360 in ltd, and only held it this long thanks to huge front loading to the core hardcore Xbox fans. Unfortunately for MS, there aren't nearly enough Xbox fans to keep that momentum going. As Sony found with ps3 in the us last gen, the masses need a value that makes sense and want to pick the winning product with the best reputation.
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