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Is this really a question, Uncharted isn't even a mainstream game. The WORLD knows who Master Chief is and only gamers knows who Nathan Drake is. According to this site, Uncharted doesn't even have a game that reaches 7 million in sales, that would put it 3rd on XBOX behind Halo and Gears.

Not to mention Halo has Forward Unto Dawn and Red vs. Blue on Netflix and tens of millions of views on youtube. Also the addiitional Halo merchandise with comics, books, toys, puzzles... type Halo in amazon and then type uncharted it's night in day. By page 2 for uncharted it's a bunch of other stuff. Popularity sells movie tickets.