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Burek said:
Import duties? VAT? Exchange rates? Different supply/demand curves? Less competition? Less consumers? Larger profit margins?

Haven't watched the video, though :)


Import duties - The U.K has a freer (slightly) trade market than the U.S. 

VAT, how does the VAT compare to U.S sales taxes? 

Exchange rates - I don't see how this should affect things, the GBP has been far more stable of a currency than the USD and therefore companies are able to predict exchange rates better. 

Less competition? Possibly. 

Fewer consumers? Possibly.

Larger Profit margins? Possibly. 

Different supply/demand curves (with different elasticities) - I think this is the culprit. Of course it is hard to predict since video games are nowhere near perfect competition.