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mr_capello said:
holy crap those xb1 colors are ugly
crushed blacks , blown out whites
I don't get how some people think that it looks better

it does look unnatural, but a lot of people seem to like this as it's not uncommon that TVs at retailers use similar settings

I hope this is not a X1 settings problem, because while it's easy to emulate this kind of thing with your own TV settings (if you like it), you generally can't get a more natural look, if the source material is like this