Captain_Tom said:
Let's say there is this guy who robs a store every day, but also relies on it for food. Eventually he realizes the store will go out of business if he robs it every day, so he decides to stop or he won't have anything to eat. He didn't stop because he listened to what the storeowners wanted, he stopped because he had no other choice. |
Here's a better analogy. I and another person come across two paths. One is longer, but perfectly safe while the other is much shorter, but extremely dangerous. I decide to take the shorter route, but the other person tells me, "No, don't go that way. You'll get mauled! Take the longer route." I will retort, "Screw that! What do you know?" and take the shortcut. Moments later, I come back with cuts, bruises, and several rips on my clothes. "Um... On second thought... Let's take the other route," I say feebly. Would you call that listening? The lesson of the day is that truly listening to consumers' demands is when you listen to them the first time, not the hundredth.
