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My favorite adventure game, Grim Fandango, is based on Aztec mythology and Mexican culture, didn't need new tech for that. Guacamelee is also based on Mexican culture, could have been made for ps2.
XBox Jade empire has plenty culture too, even more with Okami. Culture can help Mario too, the van Gogh levels in NSMBU were simply stunning.

Giving a game a real world setting and/or adding cultural elements helps immersion and variety. Variety keeps games interesting. Choosing the same setting over and over can hurt video games though. I'm growing tired of the overused American city setting. Can't we run around in Mumbai for a change.