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It's largely because with the 360/PS3 battle Microsoft owners could rightly feel like they had a console that
was on the cutting edge of technology whereas with Xbone graphical downgrades were being discussed before the damn thing even came out.
This matters less for Nintendo fans who generally hold innovation and gameplay in higher regard but the majority of 360 fans are obsessed with graphics and the simple fact is that the PS4 is a more powerful console. Combine this with a messy Kinect SKU and the damage done prior to launch with the always online dilemma and Microsoft are finding that they have a lot of work to do in 2014.
I will say however that I found their E3 presentation to be top class! Exclusive games like Sunset Overdrive will be crucial to persuade people that the Xbone is a worthy contender to Wii U and PS4....