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If developers made multiplatforms which maxed out both systems, there would be an impact on sales.
Unfortunately the handheld market is a complete mess. Some third party games are on vita, not 3ds, and some are on 3ds and not on vita, and the games which are on both are very rarely optimised for vita. For example the Lego games could be ported from PS3, but instead we have to deal with the 3ds ports, or virtues last reward could have looked must better but they decided to give us 3ds quality graphics.

The games which had an opportunity to make an impact like FIFA and COD were restricted either in features or releases. The power of the vita for the most part was taken out of the equation.

Ofcourse im not saying thats the only thing that determines sales, because nintendo exclusives on 3ds are much stronger than the vita ones and they deserve a lot of credit for that.

A lot of people (including myself) made high expectations of the vita based on the games the PSP got, but half of them never came to vita. I know the PSP ones are downloadable on vita, but thats not the same thing as the vita getting new releases.

Massive IP's PSP had which vita doesnt:
GTA
Monter Hunter
God of war
Gran turismo
Final fantasy (only got remaster)
Metal gear solid (only got HD collection)

Then theres the cost issue. imo sony put in too many features and priced many people out of the market. Handhelds are more popular among younger consumers who are not going to spend £200 on a vita and the crazy prices they had for the memory cards and the games which cost more than the PS3 versions.

In many ways the vita was like the PS3 in its early years, but it didnt get the software support the PS3 did to make a come back.

Theres just so many other issues that its impossible to make a link between the power of the systems and the sales.