If company X wins 3rd or 2nd place, that would probably mean either Nintendo, Sony or Microsoft got 4th place or did a SEGA and ran out of the console business.
Sorry, couldn't resist.
Seriously, now. As long as you're making profit, I don't think the place you end up matters, as long as your marketshare isn't in a totally different league from your main competitor, being 2nd, 3rd or 1st doesn't really change anything apart from public perception.








