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Here's what people need to understand : if xb1 had averaged 40k/week evenly throughout the month, 200k is a fine result. Unfortunately that looks clearly unlikely, week one was assumably terrible, week two was bananas huge, then weeks three through five were way way down from week two. Where the problem comes is: did the week 3-5 sales dip back to pre $399 SKU baselines? Below? Because those were sales so poor that they essentially gave up the kinect promise for. Remember that the entire Xbox business model is based on supporting itself with mass numbers, and launching a new flagship console is eye wateringly expensive. If I'm correct in guessing that the sales are now as bad as preannouncement 399 sales, then July numbers will confirm what I'm saying, and xb1 will be in hella deep poop. Next up on the board is a big price cut, since all the big titles this year look like multiplats tbh. I think Destiny will dwarf everything else.