S.T.A.G.E. said:
A_C_E said:
14 years ago. Profit is Microsoft's long term vision.
Edit - And this is not a knock towards Microsoft at all, its just simple fact that Xbox division is puny in comparison to most of the company. Xbox is a great product though and have been profiting for a while now and will most likely continue too. But until the profit margins rise, Xbox division will not be integral to the company considering they could drop the brand right this moment and be the exact same company with the exact same profits tommorrow morning.
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Microsoft didn't come into the gaming industry for the love of gaming. It was to throw off Sony. MS knows its nothing compared to their profits but as long as they keep their competitors at bay they are happy.
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Agreed. Console gaming is a very proprietary business sector and Xbox brand doesn't really meet MS's typical criteria of business practise; if Sony wasn't so dominant and threatening to MS for the home space I don't see a reason for MS to enter the gaming space at all. But that's not to say the Xbox brand hasn't established itself considering the amount of push towards online the industry has recieved and the catching up of developer relations (money, lol) compared to the competition plus the general knowledge that comes with experience through exposure. All-in-all Xbox brand is strong and should continue to be profitable but in no way do I see it ever be integral to MS.
