How long before Xbox Division is no longer integral to MS long term vision?

[HylianSwordsman]

IkePoR said:

Sounds like the Surface Pro 2 with Windows 8.  I don't disagree with what you're talking about but I think MS will retire the Xbox brand.  Probably not immediatly, but in another generation or two.

I didn't want to say something so controversial as that! XD

But yes, if what I said comes true, then the Nextbox would be the last Xbox. If Microsoft were to create a seperate all-in-one device and make it successful, they could phase out the Xbox brand in a couple of generations. I see it going like Nintendo did with the Game Boy brand. They made the DS as a "third pillar" and said they'd continue the Game Boy line, but when DS exploded, and Game Boy stagnated, they got rid of Game Boy because it was no longer needed. I see something similar happening here with Microsoft. Their entertainment vision is an "all-in-one entertainment" device, and Xbox hasn't been accepted as that, and probably never will be, so I see them either pushing really hard to redefine the Xbox brand to become what they want, or creating two brands and phasing out the one they don't need.