Machiavellian said:
What do you mean that the Xbox is not integral to MS. Where are you basing this information from. So are you telling me that MS does not want a console on the market with an established fanbase to still conbat their competitiors like Amazon, Google and probably Apple at some time. So you are saying that MS still does not want to have a presense within the Home and have a footprint on the number one entertainment hardware which is the TV. The reality is who cares if the Xbox division is vital to MS business. MS sell a lot of products and spend billions on them that are not vital to their business. As long as MS is willing to continue to fund development and growth within the department, that is all that is needed. If MS is willing to fund 1 billion or better to keep the department running smooth so that Phil has the resources to continue to make a solid if not great product then where is the problem. The confusion is most people posting here thinking that the Xbox division has to be vital to MS but instead, the Xbox unit needs to be revelant to MS and also stand on its own. |
Presence =/= integral. Plenty of companies have a presence in a product category as a defensive strategy which is not integral to the company's vision. Check what Xbox contributes to MS's profits and you will see how integral it is to them.
You think a presence in 84 million houses globally is a big thing? It's not, it's pathetic market penetration. So is being present in 150 million houses (PS2). If you want a product to be integral to the "ownership" of the living room then history shows us consoles are not the way to do it.
Apparently PC is present in 900 million houses globally. Now that's a big thing. Better would be to find a strategy to put PC onto the TV screen..oh wait we already have it, TV with wifi capability.
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